[Exclusive] K-POP group RIIZE donates $250,000 in emergency aid for Hong Kong fire tragedy! 🧡 SM Entertainment's multi-million dollar charitable efforts summarized (ft. 2025 MAMA AWARDS)
News of the recent tragic large-scale fire disaster in Hong Kong has cast a heavy shadow worldwide. Amidst this situation, heartwarming news of a K-POP artist's generous act has warmed fans' hearts. It's the news of a generous donation by the trending boy group RIIZE and their agency SM Entertainment.
Let's take a closer look at RIIZE's positive influence, as they extended heartfelt condolences immediately upon arriving in Hong Kong!
1. RIIZE Shares in the Grief: A Special Donation with ‘Breeze’ 🫂
RIIZE, who recently traveled to Hong Kong for the ‘2025 MAMA AWARDS’, immediately took action upon hearing news of the major fire that occurred locally.
On the 27th, RIIZE conveyed deep condolences through their official Weibo channel, stating, “Hearing the sad news weighed heavily on our hearts.” But they didn't stop at words. RIIZE decided to donate a substantial sum to the Hong Kong Red Cross to aid in relief and follow-up support.
💰 Donation Details and Amount
* Donor: RIIZE and BRIIZE (fan club name)
* Donation Amount: 250,000 Hong Kong dollars (approximately 32,000USD)
* Donation Message: “We hope everything is safe.”
Notably, RIIZE specified not only themselves but also their fandom, ‘BRIIZE’, as the donor, demonstrating the ‘positive influence’ created when artists and fans unite. This must have been a great comfort to the grieving local fans. 👍
2. K-POP's Positive Impact! SM Entertainment's Generous Additional Support 🌟
Alongside RISE's heartwarming donation news, their agency SM Entertainment also fulfilled its social responsibility by making a separate large-scale donation.
SM Entertainment donated an additional HK$1 million (approximately 128,000USD), separate from RISE's contribution, to aid in recovery efforts.
The SM family's total donation of HK$1.25 million further solidified the message of hope spread by K-POP artists, reinforcing their role as a global entertainment company.
3. Hong Kong Fire Tragedy: Local Sentiment and MAMA's Future? 😥
RISE and SM Entertainment's donations come against the tragic backdrop of a major fire accident at a residential high-rise apartment complex in Hong Kong's Tai Po district.
The fire, which occurred on the afternoon of the 26th local time, has resulted in 44 confirmed deaths and 279 missing persons so far, indicating extremely severe damage. Consequently, a deep atmosphere of mourning has settled over the region, with some local events and forums being canceled, impacting society as a whole.
The organizers of the ‘2025 MAMA AWARDS’, which RIIZE had planned to attend, are also reportedly holding emergency meetings to discuss event operations in light of these local circumstances. We hope a careful decision is made, considering the safety of the artists and fans, as well as the local atmosphere.
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Closing Thoughts: Hope Blooming Amid Difficult Times 🧡
The heartfelt donations and messages of comfort shown by RIIZE, Breeze, and SM Entertainment will be a great source of strength for Hong Kong citizens enduring these difficult times. It was a moving moment, demonstrating how K-POP's positive influence can embrace not only physical damage but also emotional wounds.
RIIZE is currently in Hong Kong for the MAMA Awards! Though the atmosphere is heavy, we hope they deliver their best performance on stage, spreading hope and energy.
Stay tuned to this blog for updates on RIIZE's upcoming activities and 2025 MAMA AWARDS news! See you in the next post! 👋
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